Wednesday, 6 May 2009

"fashion is the antithesis of sustainability"

Welcome to a new era in lazy blogging: I find a really good article, I post it!

The Tyranny of Trends by Charty Durrant

Of course I can't resist airing some views of my own on the subject! But really, read the article rather than my stuff, it is better, I just rant and point fingers!

Anyway, it appears to me that many people claim to not follow fashion, while still actually following fashion: buying new clothes every month or couple of months because other clothes are 'old', or because they have been worn too often, or because they 'just don't look good on me anymore', or for the ultimate ignorance 'because I haven't got anything to wear', is following fashion. For I have not met anyone who has said these things who hasn't got at least ten different outfits in their wardrobes that are the right size and are not falling apart. If you don't believe you are following fashion consider any other culture than the western one (even how our culture was not so very long ago) and see how they compare.

The argument that 'I don't buy fashionable clothing' doesn't hold water because there is a fashion in 'ordinary unfashionable clothes' and a fashion in alternative fashions. Styles change, people buy new clothes, it is the same thing. Marketing departments would not be doing a very good job if they only created sales out of those who willingly follow fashions, so they subtly create stuff for the rest of the market too: fashions for the conscientious, fashions for the unfashionable! Oh and buying organic and fairtrade clothing does not get you off the hook while you still have clothes that are in one piece and fit (and buying nothing is so much more environmentally friendly than buying anything).

Basically, the extremes some people go to make a lot of us look very moderate, but compare our moderation to that of other times and other places and you will see how extravagantly we are living

Also, the article makes a very good case for the benefits of weening yourself off fashion, "We may look good, but we feel bad.". But "Once we dismiss the illusion of glamour and wake up to the power and delight in having less stuff and more time, we can embrace being more human."

Finally, a quote from the article: "As the effects of the credit crunch begin to take hold, psychologists have coined a term for heavily addicted shoppers who eschew food in order to afford the clothing they crave: ‘fashionrexic’". Wow! Scary, but still wow! Who would have guessed what us humans are capable of!

Hmm, so much for lazy blogging!


  1. Sweetpea, You have WAY too much spare time on your hands!

    Maybe it's all that English air...

  2. It is surprising what a little sunlight and a lack of deep-fried battered mars bars can do! ;)

  3. Hi Mark! I really enjoy your blog, you know! It's insipiring and full of good vibrations!
    I'll try posting my opinions on the different subjects more often from now on, I promise. :)
    All the best!
    Cheeers from Madrid!


  5. Hi Matias, such a slow reply, sorry. I have but one excuse - uni! But thanks for the comment, and I look forward to your opinions!

    And thank you Anonymous, it is an interesting article, not least because it takes a moderate and achievable approach to living off the grid, I would have taken a more extreme approach myself, but that may not be best. I feel quite happily that I am heading in a similar way, but we will see how the next couple of years pan out.


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